Respecting Heritage &
Honouring Key Elements
The name “Ayu-mu” (あゆ夢) means walking towards a new beginning.
3 years ago, we started our journey stemming from a fervent respect and desire to share the rich heritage of “edomae” sushi. The name symbolised a fresh start with immense possibilities and was the inspiration of our long-time and dear friend, highly acclaimed Chef Masakazu Ishibashi, affectionately known as “Chef Masa” by his followers in Japan and Asia.
Today, we are extremely privileged and humbled to announce the launch of a new dream with the rebrand to
Sushi Ayumu by Masa Ishibashi